Does your website have products or services somewhere on the site?
Well, if you do, you got to watch this video, because we’re gonna talk about the thing that you’re probably not doing.
Hey folks. Marcus Sheridan, here.
Generally speaking, other than your home page, one of the of most viewed pages of your site is either your products or your service pages. Right?
But, here’s the thing … and so many companies mess this up, and we gotta fix it, y’all … and this is this, we always like to say what the product is, or what the service is, and who it’s for, but we miss a major element, because everybody says that. Right?
What can you do in that moment, to truly separate that product or service from all your competitors, but also, come across as this incredible voice of trust?
Well, you must say who your product is not for. Seriously.
Who your service isn’t the right fit for.
You don’t have to do it in a snarky way. You wanna be very, very honest. You wanna explain, “Okay, now, this is who would need this product or service. But, here, if you fall in this category here, well then, it’s probably not the best fit for you.”
Think about it for a second. How many of your competitors are doing that little thing, right now? Chances are nada.
Make sure you add this to it, through text, through video. If you do, you’re gonna become that voice of trust, and it’s gonna make all the difference.
Until next time, let’s get to work.