So you want to become a professional speaker.
Well, we’re going to talk about three keys to success in today’s video.
Hey, folks. Marcus Sheridan here.
And I really do believe we all have a teacher and therefore speaker within each and every one of us.
And so many folks when I see them at different events say, “You know what? I think I’ve got something to tell. I’d like to become maybe one of these days a speaker.”
Okay, so let’s say you do.
I’m going to give you three secrets or tips in this video.
Now, these aren’t the only three, of course not. But I think these three more than anything have impacted my life and put me on a different course.
1.Know Your Story
What is your story?
And yes, you have a story.
I find it so sad when folks say, “You know, I just don’t feel like I have a story.”
Life had taught you many things.
And because I embraced my pool-guys story, to this day people say, “Yeah, Marcus, you’re the pool guy, right?” And I totally don’t mind because it’s had such a major impact on my life.
And so I started telling that story, I got better and better and better at telling that story.
And what’s funny about telling our own stories, we literally learn a lot about ourselves and we evolve. And because we evolve, the story evolves and it grows over time.
So that’s number one, learn your story and tell it really, really well.
2. Learn the Story of Others
So once you have your own core, start to look at other companies, other organizations, other individuals that apply to that thing and that you’re passionate about.
You know, almost every topic, every industry has amazing stories but often time the companies, the organizations, the individuals, they don’t tell them very well themselves.
And so if you can tell that story potentially better than they can, well, then now, it’s going to resonate with your audience and they’re going to say, “Oh, this is exactly what I needed.”
So yeah, we’ve got story as the first two elements. So what’s number three?
3. Learn to Let Go of the 5%
Well, number three is where you start to see a divide and number three is this, learn to let go of the 5%.
So what do I mean by the 5%?
Well, I know that before I go on stage because I have a particular style, because I’m excited, I’m enthusiastic, I walk into the audience, I will engage and talk with the audience, there’s going to be people that are not going to like the style, roughly 5%.
5% are going to say thing like, “Oh, I just feel like he’s invading my space.”
But you see, the other 95% are going to say, “Wow, that was the most engaging talk that I’ve ever seen. That was the best talk at the conference.”
I’ve learned to let go of the other 5% and I focus on the 95.
So that’s my challenge to you, let go of that other 5%.
Know who you are but know who you’re not. So tell your story, tell it well, tell it often, get great at it.
Tell others stories and then know who you are and know who you’re not.
And if you embrace these things, you’ll be on your path to becoming a professional speaker.
As always, folks, let’s go get to work.