So what is the greatest secret to truly moving your audience to action as a speaker?
Well, that’s what we’re going to discuss in today’s video.
We all want to move and inspire our audiences, but too often, we fall short especially if the person that came in the room really didn’t want to buy in.
Sometimes those folks are hard to convince. How do we convince? How do we persuade, especially the ones that are hard-headed, that are stiff-necked, that just don’t want to buy in?
Well this is the secret, and most presenters don’t quite get it.
I call this the Columbus Principle, after of course, Mr. Christopher Columbus, and why? Because everyone wants to feel like they were the ones that discovered America. So what I mean by that, okay? Everybody wants to feel like the idea was theirs, especially if it’s a good one.
So here’s how the Columbus Principle works. That your goal, as a speaker and a presenter, is not that you tell them, but that you help them discover what you’re trying to tell them without you actually having to say it first. Aah. Now there is the magic.
Can you induce self-discovery?
Of course, the only way that this can be done is if we know how to ask the right questions, and lead those conversations, and take them to a depth that we don’t normally go. And of course, we must have the strength and the conviction to guide the conversation where it needs to go. The Columbus Principle, though, is absolutely essential if we want to convert the unconvertible.
If we want to get our team to buy into ideas that was know are true, and are good, and are honest, and are true, but yet they just don’t seem to get it, or understand the value for themselves.
So the next time you’re teaching, or presenting, or communicating, or giving a talk, ask yourself, “Am I just telling them, or am I allowing them to discover it for themselves?” That is the essence of the Columbus Principle.
As always my friends, let’s get to work.