Alright, so you’re embracing the video but you’re using scripts with your team.
You gotta change that, y’all.
And that’s what we’re gonna talk about in today’s video.
Do you realize the other day I was reading an article on best practices for businesses producing video, especially with their subject matter experts and their sales team, and I read from a reputable company that you should have it all written out, what they’re gonna say, and I was like, no!
Think about it for a second, right?
When was the last time anybody on your sales team was in a sales appointment and they said, excuse me a second, lemme just read this off the page to you while I talk to you right now.
That’s never happened!
What do sales teams do?
They go in and they talk with prospects. They don’t read to prospects.
What is more natural?
It is more natural that they are themselves.
How hard is it to memorize a script?
It’s very hard.
How hard is it to do what you’ve been doing for years as a subject matter expert or as a sales pro?
But think about it, there’s other reasons.
When we script the whole thing out, it takes dramatically longer to produce the video, to learn the words, and then to edit the video. But it doesn’t stop there.
Oh, but wait, there’s more because, you’ve seen this before, like, you’re watching somebody give a speech and you notice they’re reading it and you’re like, ugh, reading it. You’re not as smart as I thought you were.
Because we wanna hear and feel what’s coming from their soul, what’s coming from their intellect, not what’s on some script.
And so, if they are a true subject matter expert, they’re going to be able to talk about this thing.
Now, here’s what you might do, you might have a bullet point set that’s off in the background, that they can see, to help them remember the points that they wanna make in that particular video.
But that’s the extent of it. Because if you just give them that guide, they can feel the freedom to be themselves and to speak in their own voice.
They’re gonna enjoy it more, and you’re gonna find that way more people on your team will want to participate. Trust me.
If you told me, “Hey Marcus, you gotta memorize this script and then we want you to shoot a video.” I’d be like, nah, I’m out.
But if you say, “Hey Marcus, you know that thing that you were talking about, can you just talk to the camera about it?” I’m like, I’m all in.
That’s what we’re doing right now.
That’s the idea.
That’s how we empower our teams.
That’s how we can create a culture of video.
Now, my friends, it’s time to go get to work.