Okay, so you’re in the process of redoing your website, but do you have the most important section that most companies miss?
That’s what we’re going to talk about in today’s video.
Hey folks, Marcus Sheridan here. Let me ask you a question.
When you go to a website, are you more concerned about your needs, your issues, your problems, or are you more concerned about the company that you’re visiting?
Well, yes, you’re more interested in you, right?
But here’s what’s crazy.
Too often, we talk just about ourselves.
The other day, literally, I had this company approach me and said, “Marcus, will you check out our new website?” And I was looking at the site, and literally, I’m not exaggerating, every single paragraph on all of the main product service pages started with we and our.
It was all first person.
It was all about us, and it wasn’t about the prospect, the customer, and specifically, the problem that they have.
So, here is the challenge.
List the problems out that your customers state, like, in a frustrated way.
When they say, “I’m sick and tired of,” or “I’m frustrated with.”
My good friend Ian Altman, who wrote Same Side Selling, he loves to talk about this principle of the problems that we solve.
The issue is, we don’t generally speak in terms of problems.
So, create that section on your site. Literally, a tab that talks about the problems that you solve.
List each one out, and then dive into each one aggressively and in depth.
And if you do that, it’s actually going to resonate with your visitors, and that’s what it’s all about.
So, hopefully, now you’re running back to your webmaster and saying, “We’ve got to get this section up on the site.” Because if you do, yes, it is going to resonate, and you’re going to get better results.
Now let’s go get to work.