This time last year, Cara was at breaking point – I can remember walking back up from the first day of WCC she’d been helping organise and running around Edinburgh getting stuff ready for the following day – she was knackered, not herself…sad.
She spent the evening working on her personal presentation for the one on one training Marcus was giving the next day.
It was an expression of loneliness in a place she loved with all her heart. Cara was in the midst of a change hurricane at Gillies and Mackay Ltd.
Resistance was everywhere, even in her own family. Cara had tried everything; openness, transparency, involvement, ownership…nothing was working, they didn’t want Cara, they just wanted their old bosses back.
After WCC Cara cleared her mind, licked her wounds and started all over again. This time with a complete new understanding; it was never about her and if she wanted her team to stand by her side she had to communicate in their language, make them the star of the show and appreciate their difference.
When you ask Cara what WCC means to her – it means not giving up.
Hi, my name’s Cara Mackay from Gillies and Mackay, and we make the best sheds in the world. I’ve been to many sort of workshops or learning experiences where you are taught all different levels of skill required to run a business or to communicate with staff. When I attended WCC, I expected the same experience. However, when you attend a workshop run by Marcus, it is a completely different experience. It’s an infectious thing, where he is … His enthusiasm for you as a human being is off the scale. It’s a way that I’ve never seen anybody work before and it’s definitely unique to him. Everybody else was there to learn to speak on a stage or speak to an audience. I was there to be able to do that properly with the people that I employ and able to connect and engage with my employees.
It was more of a case of sitting back and understanding it from their point of view and how they want to communicate with me, letting the person that you’re trying to communicate with be the star of that conversation. With the lessons that Marcus taught and the way that I’ve learned how to let my staff be themselves before expecting them to be something else has really made a success of what it is today. The transition from day one, where you’re watching other people being critiqued, it’s very easy to sit there and say, “Oh, yeah. That’s what I would do. That sounds great.” And then when you become the person the following day for a far more in-depth, detailed critique on how you perform, it then becomes very clear and very real that the level of which Marcus wants you to go at is unbelievable. You think, “This is it. I’ve got it.” And then when Marcus comes and says, “What if you said we instead of you, for them to feel the emotion of what it is that you’re talking about at the same time?”. These types of words that make you think, “Oh, I thought I was doing that.” And then you realize, “Well, no, just simple things can make it far more powerful.”
This is different level for me. Before, I was learning, and now I’m practicing. I want to be better. I want to learn from Marcus at a level where I can be a professional at this. I’ve had a handful of speaking opportunities this year, and each time the process of standing on stage becomes more relaxed. I’m more in control and the fear of the anticipation is no longer there. There’s three different types of people that need to go to WCC. I’ve been all three of them at one point. The first one is somebody that needs to communicate with staff or volunteers or a group. The second person is somebody that’s starting their speaking journey, somebody that’s looking for stage opportunities. Those types of people, they need to be in that room. They need to be learning and observing how others do this.
The third type of person is somebody that’s already doing it, either getting paid for this type of work or does it as part of their job. Somebody that thinks that they know exactly how to engage an audience. So if you believe yourself to be a professional speaker, paid or unpaid, and you think you’re good, you think you’re really good, you’re exactly the type of person that needs to be at World Class Communication. Marcus is the difference between you being a good speaker and you being world-class.