In 2018 and beyond we must see inbound marketing as more than just SEO, marketing automation, landing pages, content curation, social media.
If you asked your sales teams or leadership to define inbound they would most likely point to the marketing team and say “They deal with that!”.
But, how do we get everyone on the same page?
Write down what inbound means to you as a company. Does your team know it? Can they explain it? Understand it?
Inbound is a mindset, a culture, a philosophy.
To be inbound is to be helpful.
Will it be critical to your business 20 years from now? If you asked your team, would they know it? Because it is important that they do.
Core Beliefs at IMPACT
Belief 1 – Trust
We believe that trust is the most important currency for any business.
There are two types of ways people receive information:
1. They hear the thing and they think – Is that possible for us?
2. They hear the thing and think – that might work for you, but for us it’s different.
You may be different. But the binding tie, the fundamental building block of all businesses is trust.
It’s the only reason people hand over their money to businesses.
So, is it possible for you to do that thing? What type of receiver do you want to be?
Belief 2 – Community
We believe in the power of community.
As soon as businesses let go of themselves and begin to focus on everyone else amazing things happen.
20 years down the road it will still be relevant regardless of technologies and we must try to develop it.
Belief 3 – Growth
We believe there is always room for growth.
Rather than waiting or putting of the thing – do the thing before you are prompted by the pain, before you lose it all.
Businesses tend to get to that pride stage – we are invincible. And the truth is, no one is.
Evolve before everyone else does, don’t be the leader that sticks to “that’s the way we’ve always done things around here”
Focus on what YOU hear rather than WHAT is said.
It’s a new era in inbound.
Take your vision out to your marketplace, teams and industry and change business as we know it.