So how do you end that presentation so you get the most applause, so you end with a bang and not a thud.
Well, that’s what we’re going to talk about in today’s video.
Hey, folks. Marcus Sheridan here.
You know, one time I was watching a speaker from stage, a highly paid speaker from stage, who finished his talk and at the end, because he didn’t follow this simple rule, the audience didn’t applaud.
And they didn’t applaud because they didn’t know when to applaud.
Because there’s a mistake that so many speakers make.
Often times, when we present, at the end we want to give them some type of call to action.
Something that they can take a screenshot of and they can write down, or a link that they can go to or text to convert or something like that.
All these things are good, but here’s how you get two applauses.
End your talk, your talk, your presentation with that final story, that final challenge, and when you finish that challenge and you thank the audience or you land it, get your applause without any call to action at the end.
In other words, without anything on the screen.
End with that powerful, culminating moment.
Get the applause.
Once you’ve got the applause, then go to the next slide.
Here’s now when you have your call to action. Here’s now when you show that link, or you show that offer, whatever that thing is.
You show it after the applause.
And the cool thing about it is once you’ve done this and you can briefly explain this particular offer that you have, generally speaking, you’ll get a second applause after it.
The same thing applies to Q and A.
Often times, speakers will go from their talk, and they’ll say, “Okay, that just about does it. I guess we have time for Q and A.”
And everybody’s thinking, “Geez, when do I get to clap?”
It’s because you want to end the presentation, finish that bad boy, get that great applause.
And then once you’ve gotten it, then you can advance a slide, put your contact information up there, and go through the Q and A.
Once again, you’ll get a double applause.
It’s simple, I know, but it makes all the difference. And I see the mistake so much.
But now you know, and you’re going to do it differently.
As always, my friends, let’s go get to work.