So you’re using video for sales and marketing, but are you using it for customer service?
Oh, yeah. Game changer.
That’s what we’re going to talk about in today’s video.
Hey, folks. Marcus Sheridan here.
Do you know, the average customer service call, so in other words, when somebody calls into your company and they have a problem and they talk to a person, costs your company, on average, a dollar a minute. Sometimes it’s a lot more than that.
So if that is the case, how can we lessen or eliminate so many calls coming in?
Well, the most obvious answer that so many companies still aren’t getting is video.
Recently, literally, I had a problem with my fishfinder on my boat.
It’s made by a company called Garmin and so I contacted Garmin. I called their customer service, but when I called them it said, now if you have a problem with your fishfinder right now, make sure that you check out our YouTube page here and you can probably get the answer.
In that moment, guess what I did?
Instead of continuing with the call, I went immediately to their YouTube page, I found the exact video that explained my problem, and now I was able to fix it myself and I didn’t talk to anybody.
They didn’t spend any money on me because the video was already done.
Think of how many customer service calls brands and organizations could eliminate if the homeowner or the user or the consumer understood clearly, okay, if I just go here, and if they could find that video wherever they went quickly, and it was explained to them in a way they saw it and the light bulb came on, how much money would that save brands and businesses?
Thousands. Millions, potentially.
Yet, we’re still not seeing video as a customer service tool.
This has gotta change and there’s so many other ways that it does this and we’re gonna talk a lot more about using video with customer service as we go forward.
But hopefully, this helps you catch that vision, introduced it to your team, it can make all the difference.
Let’s go get to work.