So you’ve been hearing me talk all about “The Business of Trust” but you may be asking yourself– “Yeah, but how do we become the most trusted voice in our space?” Well, here you’ll watch 5 ways companies, b2b or b2c, can become the most trusted voice of their space.
When speaking or presenting to a group, how do you maximize the “feel” of your environment to truly make magic? Think about it. Let’s say you have a meeting with 8 team members tomorrow. How would you set up the room so as to have maximum impact? Surprisingly, the answer to this, although incredibly simple, is rarely followed my most speakers, managers, or other communicators. So watch the video to learn this easy trick, and make sure to apply it at any meeting, speech, or presentation you have going forward!
So here’s the deal my friends: Most “Product” or “Service” pages on websites are done WRONG. OK, maybe not so much “wrong,” but certainly not all the way “right.” What do I mean? Yep, you guessed it, watch the video to find out more.
It doesn’t matter what type of business you are – B2B, B2C, B2G… there’s one fundamental building block of businesses, and it ties us all together. What is it? Watch the video and see how this emotion plays a crucial role in who you are as a business.
Instead of a “Sales” department and a “Marketing” department, has your company ever considered combining the two into ONE department? Really, I’m being serious. Fact is, more and more companies are doing exactly this, and in this video, we’ll discuss why “Revenue Teams” may be the future of sales and marketing as we know it.
When customers look at your website, how does it make them FEEL? Do they get to know you and the true “soul” of your brand or organization? The unfortunate reality is that most websites lack these things. They lack feelings. They lack emotions. And they lack real people. More than ever, it’s time our sites come across in a way that shows our “true” selves.