You want your audience to be more involved, right?
If they’re sitting there and you’re giving a presentation, like, “How do we hold on to them? How do we keep them there on the edge of their seats?”
I’m going to give you two super simple tips in today’s video.
Hey, folks. Marcus Sheridan here, and today we’re going to talk about engagement and two really fast, quick, simple tips that you can use whenever you’re giving a presentation.
Now, have you ever seen someone give a presentation before and maybe on their slide deck they showed a stat or a number, right? Well, so often we’ll just show the number, but here’s a quick opportunity.
It’s tip number one.
1. Guess the Number
Instead of showing the number, have the audience guess the number.
I love doing this. “What percentage more does social video generate than text and images combined?” I love to ask that question.
So the audience oftentimes will say something like, “Oh, I think it generates 50% more shares than text and images combined.” Somebody else might say, “75%,” and I’ll hear a few, and then I’ll advance it to the next, and it’ll show the number, which is 1,200% more shares than text and images combined.
That’s social video.
Yeah. Pretty cool, right?
But besides the fact that it’s a cool stat, what happens is because the audience is guessing and then, bam, you show it to them, it’s a lot more effective than if I just said, “Hey, guess what? Social video generates 1,200% more shares than text and images combined.”
Does that make sense?
So whenever you share a stat in a presentation, have the audience guess it for you and then show it. It’s a great form of interaction and engagement.
2. What’s Next?
Another super simple one is oftentimes we tell stories from the stage, right?
You’re telling a story, and so you’re going along, going along, and you might have done this with a child before, but for some reason as adults when we’re speaking, we don’t do it.
We just tell the story, and the audience is into it, but if we just stop and say, “And guess what happened next,” or, “Now what do you think he said,” or, “What do you think she did then?”
Just by having the audience engage in the, “What’s next,” now, they’re more a part of the story, more on the edge of their seat, more participatory.
That’s the goal, right?
I know. Two simple tips. I told you, but if you do these two things, have them guess the stats and then show it and have them guess what’s next, you’re going to be dramatically more effective.
Let’s get to work.