What to expect at WCC
The biggest single problem with communication is the illusion that it has taken place.
– George Bernard Shaw
As most would agree, the ability to communicate one’s thoughts clearly, and then move audiences and listeners to take action, is one of the greatest and most influential skills of the past 5,000 years.
Yet sadly, for the most part, it’s not taught in schools.
Furthermore, it’s rarely taught (on a deep level) in the workplace.
And because of this, great minds, and great ideas, often fall by the wayside—simply because they weren’t presented the right way, in the right light, and with the right end goal.
- Speakers fail to achieve their potential on stage.
- Presenters (and sales teams) fail to meet their goals when pitching an idea.
- Co-workers fail to help their other team members catch their vision.
- …and Family members struggle to reach, understand, and positively influence their loved ones.
It is for this reason we facilitate workshops on achieving true “World Class Communication” (WCC) with a three-fold purpose to help attendees become the greatest possible speakers and communicators they can be:
- On the Stage
- In the Boardroom
- In the Home
Yes, because great communication is essentially made up of principles that transcend speaking in front of an audience, our workshops are focused on pushing business professionals and executives to improve their ability to communicate, motivate, and inspire in all walks of life.
In the WCC Workshop, you will learn such communication principles as:
1. The power of “Yes, And”
As speakers and communicators, how do we overcome such distractions as random audience comments, AV failures, or poorly delivered humor? Well, we turn each one of these perceived “negative” moments into a positive, all by using the principle of Yes, And.
2. The power of Story
We all know that stories stick. They move audiences. They can have lasting impact. But unfortunately, most speakers don’t use them nearly enough. And when they do, they often fail to deliver. In WCC, Marcus Sheridan will help you learn to design and tell stories that not only have a profound impact on your audience, but move them to take action as well.
3. Presentation Design
Many speakers and communicators can’t stand developing new presentations and speeches. Whether it’s a boardroom pitch, or a keynote to 500 people, how can you develop a presentation that will “stick” with audiences and leave them not just wanting more, but motivated to share your teachings with others? In WCC, Marcus will share with you how to create powerful presentations in literally minutes with a simple formula he has developed over the last decade of speaking and presenting.
4. The Columbus Principle
Everyone talks about “engagement” these days but more often than not, most speeches and presentations feel more like a college lecture hall than a conversation. It is for this reason Marcus has developed what he calls “The Columbus Principle”—or the process of using questions to not just engage your audience, but also help them to discover truths for themselves, without you telling it to them first. (And if they discover it for themselves, then they just might own it for themselves as well.) Even better, when understood on its deepest level, The Columbus Principle has a profound effect on our ability to talk with co-workers and family members so as to have more impactful and inspiring conversations.
5. Trust Techniques
As a speaker and communicator, you want to earn the trust of your audience fast. But how do you do it? And what are the habits that work for (and against) one’s ability to gain immediate trust? In this workshop, Marcus will discuss everything from how you carry your body, to your arm movements, to the way you use people’s names in an effort to help you win audiences over fast so as to have greater impact in the long run.
6. And much, much more…
(Yes, WCC covers a lot, which is exactly why there isn’t any type of training like it in the world)
Generally, Marcus teaches the principles of WCC over the course of 2 days, with the majority of attendees consisting of organisations who are looking to improve the communication of their executives, sales teams, and subject matter experts.